GoDaddy’s user research on privacy and trust.
Duration: March 2020
Role: UX Research
Tools: Internal audio software
Sift through customer responses (hours of internal audio files provided by small business owners) and pinpoint areas of approval/ disapproval. The goal was to find the most relevant information pertaining to trust with privacy policies.
Below is a presentation of the user research findings. It was initially pitched to the UX department and then to stakeholders.
When customer’s are sharing basic data with GoDaddy, the more transparency provided, the more trust the customer will gain.
The answers are in the small details. Sometimes the way an answer is delivered can reveal more insights than initially thought. Repeating the audio can improve the user findings significantly.
Presenting to the UX department that you are familiar with is different than presenting to stakeholders. Be prepared to answer tough questions when conducting a meeting with stakeholders.