Feedback Loop
This web app allows designers of all skill levels to engage with a like-minded community when and where they want; and is therefore especially useful in curating and refining projects.
Project Info
Duration: June 2022 – August 2022
Role: UI Designer
Tools: Sketch, Adobe Suite
Client: CareerFoundry (student project)
01
Understand
Objective
Provide a space for designers to give and receive honest feedback. This is web app is meant for designers to critique one another with the goal being to make the work as best it can be.
Our Product
This app is meant to be a motivational tool by encouraging designers to help one another. Each designer is unique in their facet and able to point out areas of improvement in others’ work.

02
Empathize
To better understand the users’ needs, motivations, and pain points, a User Persona was created based on the project brief.
03
Ideate
Listed below are User Flows created from the user persona’s goals. Each User Flow has a key task at hand which helped in understanding what pages must be included in the app.
04
Design & Prototype
Based on the User Personas and User Flows, sketches of the main functionalities were created using pencil and paper.
05
Visual Style Guide
A design system was created to establish the Feedback Loop brand personality by fine-tuning colors, typography, grids, elements, and icons. This step of the process is crucial in ensuring a seamless handoff to developers.
View Full Style Guide
Final Screens
Once the design system was created, it was applied to the prototype and the final screens for the application were created. Below are a few of the final screens.
Takeaways
Social components take up a lot of real estate on screens and every user deserves a place to be heard and seen.
The way an app looks and feels is crucial in solving the problem statement.
Next Steps
Conduct user testing
With the importance of social media and communication changing as I type, testing the product on users will bring in feedback to continue forming the social element of Feedback Loop and refining the entire product.
Expand functionalities for web + tablet
The app has been fully flushed out and after testing, the web and tablet breakpoints will be greatly improved.
Incorporate messaging component
The app provides the goal of feedback, and incorporating a messaging component may add to the personal experience as it is now.